Miss the Mark With Your Beauty Ad?

Don’t Worry, There’s Another Outrage Around The Corner in a Feb. 1 interview with HBW Insight, Sonia Summers and Kristy Engels, president and vice president of marketing and brand strategy at the Beauty Strategy Group, discussed the current challenges facing beauty marketers .

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Highlights of the Year

Micro-influencers, Revolve Holiday Pop-up, the Beauty Barrage army is still enlisting, but as with any face, don't forget to highlight!

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TREAT YOURSELF

Advent calendars are imbued with nostalgia for many adults in the UK. Thought to have originated with 19th-century European Protestants to count down the days until Christmas, today you can find versions dispensing all manner of chocolates, as well as newer varieties offering spicy chillies, gin, even protein supplements. But none of these recent.

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WHY BRANDS LIKE LULULEMON ARE ENTERING THE BEAUTY SPACE

If you feel like you can’t go a day without seeing an ad for another new beauty product, you’re onto something. The United States leads the world in revenue for cosmetic and personal care products, so it makes sense that brands would want to capitalize on that by releasing new moisturizers, lipsticks, and deodorants every chance they get. Now,.

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