The Big Potential of Micro-Influencers

For retail event expert Beauty Barrage, influencers with modest followings can be powerful.         Beauty Barrage and Revolve take the stage at WWD's Style Lounge to discuss the growing role of the micro-influencer   Influencers tend to come in two primary varieties — the gonzo type, with up to millions of followers, and those with smaller, but.

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Beauty Barrage Builds Buzz for Revolve’s Holiday Pop-up

Beauty brands and retailers find benefits in seeking a third-party to help staff up for events and launches. Revolve’s first beauty pop-up store attracted long lines of consumers hungry for beauty knowledge and products from the moment it opened earlier this month. Shoppers were eager to learn from super influencers such as Marianna Hewitt, makeup.

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Beauty brands move toward NYC brick-and-mortar shops in 'the era of cosmetics'

Cosmetic companies are poised to give the city’s retail market a makeover. Beauty retailers are expanding their footprints in the city, fueled by a desire to capture millennial consumers, according to industry experts. Despite Amazon leaving many retail sectors reeling, brick-and-mortar access remains pivotal for cosmetics because people like to.

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