Bringing Brands to Life

Beauty Barrage Founder and CEO Sonia Summers shares her perspective on current market trends while also shedding light on what makes her company tick. As traditional retailing continues to go through a self-induced transformative period, solution providers are stepping up to help companies realize higher conversions, better margins and improved.

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The Future of Fashion Hiring Is Fast, Digital and Diverse

Industry experts see data and AI also reshaping hiring practices.

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The Big Potential of Micro-Influencers

For retail event expert Beauty Barrage, influencers with modest followings can be powerful.         Beauty Barrage and Revolve take the stage at WWD's Style Lounge to discuss the growing role of the micro-influencer   Influencers tend to come in two primary varieties — the gonzo type, with up to millions of followers, and those with smaller, but.

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Beauty Barrage Builds Buzz for Revolve’s Holiday Pop-up

Beauty brands and retailers find benefits in seeking a third-party to help staff up for events and launches. Revolve’s first beauty pop-up store attracted long lines of consumers hungry for beauty knowledge and products from the moment it opened earlier this month. Shoppers were eager to learn from super influencers such as Marianna Hewitt, makeup.

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