Can Makeup Brands Make It in Skincare?

"With makeup sales slumping and the cost of entry into skincare low, brands without skincare heritage are giving the category a whirl. Rihanna has registered for a trademark for Fenty Skin. Artis, best known for makeup brushes, broadened its portfolio with Artis Phantom Cleansing Silks, a textile product that does the job of an oil cleanser,.

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Miss the Mark With Your Beauty Ad?

Don’t Worry, There’s Another Outrage Around The Corner in a Feb. 1 interview with HBW Insight, Sonia Summers and Kristy Engels, president and vice president of marketing and brand strategy at the Beauty Strategy Group, discussed the current challenges facing beauty marketers .

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