Blue, Green, and Clean - What Does it All Mean?

The conversation regarding environmental impact has touched every industry in recent years. CPG companies are looking for ways to reduce, reuse, and recycle. Multiple manufacturers have signed on in support of the "Loop" initiative to create a more sustainable packaging supply chain. Influencers are calling out brands on excessive (and wasteful).

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You Just Got Retail Distribution! Now What?

It's one of the best feelings as a brand – getting your products on the shelves of a major retailer – but the work doesn't end there. Here are some of the top tips to keep in mind once you've entered into retail distribution to ensure your brand experiences a successful launch, and stays on the shelf!

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How To Drive Brand Loyalty With Social Influence

It's hard to scroll through Instagram without noticing more and more influencers promoting products and services to spread awareness for multiple brands.

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Should You Hire A Freelancer?

Freelancers can be a fantastic way to work with talented people you might not be able to hire full-time. But before you staff your company with outside help, there are a few things to consider before you start. Do you know the difference between a freelancer and (also known in many cases as an independent contractor) and an employee? The Internal.

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Why Micro/Nano Influencers Need to be on Your Radar

Influencers - it’s a word that’s been floating around for a few years now especially on social media sites like YouTube and Instagram – and while they’ve been helpful for some brands in getting publicity and attracting a following. But now there’s a new word in town: Nanoinfluencers.

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