Why Micro/Nano Influencers Need to be on Your Radar

Influencers - it’s a word that’s been floating around for a few years now especially on social media sites like YouTube and Instagram – and while they’ve been helpful for some brands in getting publicity and attracting a following. But now there’s a new word in town: Nanoinfluencers.

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Tips for Nurturing In-Store Relationships

As a brand, the relationship between you and your customer is one of your most valuable business assets. Often, a business will waste a lot of time and money looking for new customers when nurturing their existing relationships is just as, or possibly more, important.

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2019 Beauty Trends

As new year celebrations have come and gone, it’s time to reflect on what happened in 2018 and how 2019 will be different!

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5 Beauty Careers You Need to Know About

When you love beauty – or the beauty industry – the idea of stepping into a career that encompasses skincare + wellness sounds like an amazing opportunity!

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Working With A Team

Have you ever been assigned to a group project and had that one person who seemed to drag the entire thing down? Whether they were uncooperative, unorganized or just a pain to deal with, you know how much it can affect the overall atmosphere and vibe of a team.

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