Should You Hire A Freelancer?

Freelancers can be a fantastic way to work with talented people you might not be able to hire full-time. But before you staff your company with outside help, there are a few things to consider before you start. Do you know the difference between a freelancer and (also known in many cases as an independent contractor) and an employee? The Internal.

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Why Micro/Nano Influencers Need to be on Your Radar

Influencers - it’s a word that’s been floating around for a few years now especially on social media sites like YouTube and Instagram – and while they’ve been helpful for some brands in getting publicity and attracting a following. But now there’s a new word in town: Nanoinfluencers.

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Tips for Nurturing In-Store Relationships

As a brand, the relationship between you and your customer is one of your most valuable business assets. Often, a business will waste a lot of time and money looking for new customers when nurturing their existing relationships is just as, or possibly more, important.

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2019 Beauty Trends

As new year celebrations have come and gone, it’s time to reflect on what happened in 2018 and how 2019 will be different!

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Building Your Influencer Marketing Strategy

 Influencer Marketing.  It's one of the biggest buzzwords around right now - so how can you make it work for your brand? Working with influencers and brand ambassadors is a great way to connect with an audience and build an authentic, loyal base.

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