7 Tips for Interviewing Brand Ambassadors

Have you ever made a purchase, or tried a service, because someone you know (and trusted) recommended it? Have you considered a new product or service after an influencer shared about it on Instagram or YouTube?

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Gen Z and Holiday Shopping

The holidays are officially in full swing, so you’ve likely made preparations to get through this season, but if you feel like you’re not as ready as you’d like to be or you want to take a different course of action for next year, you'll want to keep reading.

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The Future of Retail

Have you been to a local mall recently? If you have, you might have noticed the retail landscape has changed dramatically in recent years. Some brands have survived and thrived, while plenty of others haven’t been able to meet the changing demands of consumers.

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Are You Ready for Gen Z?

For a while now, all the talk in retail and marketing has been geared toward millennials – and while they make up a good portion of consumers, there’s another generation close behind that you’ll want to start paying attention to - Gen Z.

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5 Tips for Managing Event Staff

As a business owner, you likely pay a lot of attention to making sure your customers are happy – and you should! But did you know that the energy and happiness level of your staff has a direct impact on your customer's experience?

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7 Signs Your Sales Strategy Needs Rethinking

Have your sales hit a slump recently or are you planning on expanding in 2019? If you answered yes to either of these questions, you might want to revisit your sales strategy and make some changes that will set you up for success!

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